Turn Shared Sign-On Into a Frictionless Multi-Venue Guest Journey

Your guest visits one restaurant in your group, connects to the WiFi, and signs in.

A week later, they visit your café across town. Then they check into one of your hotels.

Do they need to complete the same form every time?

With Shared Sign-On, they do not.

Once a guest signs in at one participating venue, their device can be recognized across the wider estate. They can connect at other participating locations with far less friction, while your business builds a more complete view of how that guest engages with your group.

That means a smoother guest experience for them: and more useful first-party data for you.

Remove the repeat login

Repeated WiFi forms are a small inconvenience. But small inconveniences add up.

Will your guest remember which email address they used last time? Will they bother completing another form while standing in a busy café? Will they abandon the process before connecting?

Every repeated login creates another opportunity for drop-off.

Shared Sign-On changes the journey:

1. A guest signs in through your branded splash page at their first participating venue.
2. Their device is securely remembered.
3. When they visit another participating venue, the device is recognized.
4. They connect without repeating the full sign-in process.

The result feels simple: one login, a more connected group experience.

Fydelia’s Shared Sign-On feature is designed for hospitality groups, restaurant estates, hotel operators, café groups, and other multi-site businesses that want to remove unnecessary friction between locations.

Make every venue feel connected

A multi-site group should not feel like a collection of unrelated WiFi networks.

Your guest may see different locations, teams, and offers. But from their perspective, they are interacting with one group.

Shared Sign-On helps you support that expectation.

For restaurants

A guest who connects at your city-centre restaurant can be recognized when they visit your neighbourhood location. They do not need to start again from zero.

This is especially useful for restaurant groups with:

• Multiple sites in the same city
• Several concepts under one operator
• Members or regulars who move between locations
• Central marketing teams managing local campaigns

You can reduce login friction while continuing to understand which locations attract each guest.

For hotels

Hotels often have several guest touchpoints: the lobby, restaurant, bar, lounge, spa, and sister properties.

A connected sign-on experience can help make WiFi access feel consistent across the estate. It can also support a broader understanding of guest engagement, subject to your consent and privacy settings.

For example, a guest might first connect in the hotel lobby, then return to the hotel restaurant later that week. A smooth reconnection removes another barrier from the experience.

For cafés

Café groups depend on repeat visits. If regular customers move between locations, they should not have to re-enter the same details at every branch.

A frictionless connection can make your group more convenient to use: and give you better insight into visit frequency across sites.

Build one useful guest profile

Every venue visit can create another disconnected record.

One email at Site A. A slightly different spelling at Site B. A phone number at Site C. No clear way to understand that these records belong to the same person.

This fragmentation makes your marketing less effective.

Shared Sign-On helps create continuity. Instead of treating every login as a new relationship, you can build a more useful first-party guest profile around recognized visitors.

That profile may help you understand:

• Which venues a guest visits
• How often they return
• Whether they move between locations
• Which campaigns or experiences drive engagement
• Which guests are becoming regulars across the group

The value is not collecting more data for its own sake. The value is connecting the right data to the right guest relationship.

Fydelia can also send configured guest data to your existing CRM, email, or analytics platforms. Explore the available Fydelia features and integrations to see how this can fit into your current marketing stack.

Keep consent clear and separate

A smoother login must not mean a less transparent one.

Shared Sign-On can reduce the need for repeated authentication. It does not remove your responsibility to explain what data you collect, why you collect it, and how it will be used.

Start by separating three things:

1. WiFi access

Tell guests what is required to provide the WiFi service. This may include basic information needed for authentication, network operation, security, or reporting.

2. Marketing communications

Marketing consent should be optional and separate from WiFi access.

Use a clear, unticked opt-in for promotional emails, SMS, or other marketing channels. Do not make marketing consent a condition of connecting to the network.

3. Cross-venue recognition

Explain that a guest’s details or device may be recognized at participating venues within your group. Make the scope clear.

If several businesses operate under different legal entities, confirm who the data controller is and whether data is shared across those entities. Your privacy notice should describe the relationship in plain language.

Fydelia’s Privacy Policy explains that customers control how guest WiFi data is collected and used, while Fydelia processes that data on the customer’s instructions. It also covers configurable retention, customer access, exports, and guest rights.

Use less friction without losing control

The best shared sign-on journeys are simple behind the scenes as well as in front of the guest.

Use these principles to keep the experience controlled and useful:

• Collect only the fields you need.
• Avoid asking for the same information at every location.
• Keep consent records linked to the purpose and channel selected.
• Make it easy for guests to withdraw marketing consent.
• Apply your retention policy consistently across the estate.
• Give each venue room for relevant local content without changing the core privacy experience.
• Make sure staff know how to answer basic guest questions about WiFi and data use.

A guest should understand the exchange: what they provide, what they receive, and what happens next.

That clarity builds trust. Trust makes guests more willing to engage.

Implement Shared Sign-On in six practical steps

You do not need to redesign your entire guest experience to get started.

Step 1: Define the participating estate

List the venues that should share recognition.

This might include every restaurant in your group, a selection of hotels, or a cluster of cafés in one region. Start with a clear group structure so guests are only recognized where the experience and data policy support it.

Step 2: Create a consistent first-visit journey

Use a common splash page structure across venues.

Keep the layout familiar, the connection action obvious, and the required fields minimal. You can still tailor the logo, welcome message, language, offers, and redirect destination for each location.

Fydelia provides splash page management guidance to help teams manage and update their guest journeys.

Step 3: Separate access from marketing

Review every checkbox and piece of consent copy.

Make sure guests can access WiFi without opting into promotional communications. Link to your privacy notice and use plain language that reflects your actual data practices.

Step 4: Connect your marketing systems

Decide where guest data should go and how venue activity should be labelled.

Your CRM should be able to distinguish between:

• Guest identity
• Consent status
• Venue visits
• Group-wide engagement
• Local campaign interactions

This prevents your teams from sending irrelevant messages and makes reporting more useful.

Step 5: Test the journey across locations

Test the complete experience using real devices.

Sign in at one venue, then visit another participating venue. Check how quickly the device is recognized, what happens when consent changes, and how the visit appears in your connected systems.

Also test edge cases, including:

• A guest who declines marketing
• A guest who withdraws consent
• A guest using a different device
• A guest visiting a venue outside the shared group
• A guest requesting data deletion

Step 6: Measure the commercial impact

Track more than connection numbers.

Look at:

• Time to connect
• Repeat connection rates
• Login abandonment
• Cross-venue visits
• Consent rates
• Email engagement
• Offer engagement
• Growth in identifiable regulars

The goal is to show whether a lower-friction WiFi journey creates more repeat engagement and better marketing performance.

Turn WiFi into a group-wide advantage

Your WiFi is already present in your venues.

The opportunity is to make it work harder.

Shared Sign-On helps you turn disconnected visits into a more continuous guest journey. A restaurant guest can become a group regular. A hotel visitor can discover your café. A café customer can move between branches without starting over.

At the same time, your teams can build a more useful first-party profile: one based on real, consented interactions across the estate.

That is more than a faster login. It is a practical way to make your hospitality group easier to use, easier to market, and easier to remember.

Want to see how Shared Sign-On could work across your venues? Start a free Fydelia trial or explore the full feature set.