AdCards & Promo Cards: Turn Your WiFi Login Page Into a Revenue Stream

You already provide guest WiFi.

Customers connect in your restaurant, café, hotel or retail venue every day. They open a browser, complete the login process and get online. But what do they see before they connect?

If the answer is a plain form and a consent checkbox, you are missing a valuable marketing moment.

Your guest WiFi login page is prime digital space. AdCards and promo cards help you use it to promote offers, increase engagement and drive more revenue from the customers already inside your venue.

Stop Asking. Start Offering.

“Would you like to receive marketing?”

That question gives guests very little reason to say yes. They may want WiFi, but they do not yet understand what they will receive in return for sharing their details.

AdCards change the conversation.

Instead of asking for permission first, you can show a clear benefit:

• A 2-for-1 offer.
• A limited-time menu promotion.
• An upcoming event.
• A prize draw.
• A birthday reward.
• A loyalty benefit.
• A special hotel or retail service.

The guest sees something relevant before deciding whether to opt in. That turns a vague request into a straightforward value exchange.

Explore AdCards for guest WiFi

Turn Every Login Into a Sales Opportunity

Your customers are already paying attention when they connect.

They are standing in your venue. They may be waiting for a table, browsing your store, checking in at reception or settling into a café. The login moment gives you a short but valuable window to place the right offer directly in front of them.

Why waste that moment on a generic screen?

With promo cards, you can encourage immediate action:

• Promote an add-on before a customer places an order.
• Highlight a slow-period offer.
• Drive attention to a new menu or product range.
• Fill seats at an upcoming event.
• Encourage guests to visit another area of your venue.
• Introduce a loyalty programme while interest is high.

A restaurant could show a dessert offer or a happy hour promotion. A hotel could promote a spa treatment, late checkout or an on-site dining option. A retailer could highlight a new collection or a store-wide promotion.

The objective is simple: make the login page contribute to the customer’s visit instead of sitting outside your revenue strategy.

Make the Value Exchange Obvious

Guests are more likely to engage when they understand what they are signing up for.

A card that says “Join our mailing list” is easy to ignore. A card that says “Opt in to receive a 2-for-1 offer” gives the guest a clear reason to continue.

That clarity supports both engagement and trust.

Your promotional cards can explain:

• What the offer is.
• Who it is for.
• When it is available.
• What the guest needs to do.
• Whether they are subscribing to future communications.
• What they will receive after opting in.

This is especially useful when you want to collect accurate customer data for your CRM. You are not simply asking customers to hand over an email address. You are offering something useful in return.

Fydelia can capture auto-verified email addresses through the guest WiFi journey and connect customer data with the marketing platforms you already use, including Klaviyo, SevenRooms, Airship and Bloomreach.

Show the Right Promotion at the Right Time

A breakfast offer should not appear during evening service.

A weekend brunch promotion should not run on a Wednesday. A seasonal campaign should not remain visible after it has ended.

Manual updates create unnecessary work and increase the risk of showing the wrong message. Scheduled promo cards solve that problem.

You can plan cards around:

• Time of day.
• Day of week.
• Specific date ranges.
• Seasonal campaigns.
• Events and live entertainment.
• Different service periods.

For example:

• Show a coffee and pastry promotion from breakfast until late morning.
• Switch to a lunch bundle around midday.
• Promote cocktails or a dinner special during the evening.
• Run a burger promotion every Tuesday.
• Promote a weekend event only on the relevant days.
• Schedule a seasonal campaign to start and end automatically.

This lets your marketing stay relevant without asking your team to update the login page every few hours.

Drive Revenue Before Customers Leave

A promo card does not have to wait for a future visit to create value.

When a customer sees a relevant offer while they are already in your venue, you can encourage an immediate purchase. The guest may add a dessert, order another drink, book a service or visit a promoted area.

That makes your guest WiFi login page a practical revenue trigger.

You can also use Dweller Flash Offers to send time-limited promotions to guests who are already connected. This gives you another opportunity to influence the visit after the initial login.

Think of the journey in three stages:

1. Attract attention: Show a relevant offer on the splash page.
2. Encourage action: Ask the guest to opt in, tap through or claim the promotion.
3. Continue engagement: Follow up with suitable messages, rewards or future offers.

The result is a more active customer journey, built around the infrastructure you already have.

Recover Missed Opt-Ins

What happens when a guest declines your general marketing consent?

You do not necessarily lose the opportunity.

A customer may not want to join a broad promotional list, but they may be interested in one specific event, offer or service. That is where micro opt-ins can help.

You could ask:

• “Would you like a reminder about quiz night?”
• “Would you like a birthday offer?”
• “Would you like early notice of live music events?”
• “Would you like this specific promotion sent to you?”

These focused choices are easier to understand than a general request to receive marketing. They also give the guest more control over the relationship.

Each micro opt-in should be treated as a separate, explicit consent. Fydelia records these consent events to support a transparent and GDPR-compliant guest WiFi experience.

Create Cards for Every Venue Type

Promo cards are flexible because you control the message.

Restaurants and cafés

Use cards to promote:

• Lunch deals.
• Happy hour.
• Dessert upgrades.
• New menu items.
• Loyalty rewards.
• Quiz nights and live music.
• Table booking reminders.

The right card can increase average order value while building a permission-based audience for future campaigns.

Hotels

Use the login page to promote:

• Spa packages.
• Restaurant and bar offers.
• Breakfast upgrades.
• Late checkout.
• On-site events.
• Direct booking benefits.
• Local experiences.

Your guests are already on the property. Make it easier for them to discover and buy more of what you offer.

Retail stores

Promote:

• New product launches.
• Seasonal collections.
• In-store events.
• Loyalty sign-ups.
• Personal shopping services.
• Discounts for a specific department.
• Partner or tenant promotions.

A guest WiFi login page can help direct attention to the products and services you most want customers to see.

Keep the Experience Simple

A promotional card should not make connecting difficult.

Your splash page still needs to load quickly, work well on mobile and guide guests through the login process with minimal friction. The offer should support the connection journey, not bury the access button under unnecessary content.

Keep each card focused:

• Use one clear headline.
• Explain one benefit.
• Use a strong image or visual treatment.
• Include one obvious action.
• Remove expired or competing promotions.
• Keep the number of cards manageable.

You can build branded splash pages without writing code using a no-code guest WiFi splash page builder. Fydelia pages are designed to be mobile-friendly, fast-loading and manageable remotely across venues.

Measure What Creates Value

You should not guess which promotions work.

AdCards can help you track impressions and tap-through rates for each card. That gives you a clearer view of what captures attention and what encourages action.

Review performance by asking:

• Which offer receives the most taps?
• Which time period generates the strongest engagement?
• Do event promotions outperform discounts?
• Which cards lead to more opt-ins?
• Are returning guests responding differently from first-time visitors?
• Which promotions should be repeated, changed or removed?

You can then connect engagement data with your wider marketing activity. This helps you build better segments, improve follow-up campaigns and understand which messages are contributing to repeat visits.

For more ideas on using customer behaviour data, read what guest WiFi analytics can teach you.

Use the WiFi You Already Have

You do not need to replace your network or install additional hardware to start using promo cards.

Fydelia works with leading WiFi hardware, including Cisco Meraki, Ubiquiti UniFi and Ruckus. Your team can manage campaigns remotely, update cards without site visits and maintain a consistent experience across multiple venues.

That makes AdCards a straightforward addition to your existing guest WiFi strategy.

You already have:

• A customer-facing WiFi network.
• Guests connecting every day.
• A captive portal opportunity.
• Offers and events worth promoting.
• Customer data that can support future marketing.

Now you can connect those pieces.

Make Your Login Page Pay Its Way

Your guest WiFi should do more than provide internet access.

It should help you promote what matters, collect accurate customer data, increase opt-ins and encourage more spending. AdCards and promo cards make that possible without adding complicated steps for your guests or extra manual work for your team.

Start with one strong offer. Schedule it for the right time. Measure engagement. Then improve it based on what your customers actually respond to.

Ready to turn your guest WiFi into a revenue-generating marketing channel? Start a free 14-day trial or contact Fydelia to see how quickly you can launch your first promotional card.