How to Integrate Guest WiFi With Klaviyo (and Automate Your First Welcome Flow)

Your guest WiFi is already part of the customer experience. But is it also growing your email list, supporting your loyalty strategy, and bringing guests back?

If your team still exports email addresses manually, uploads spreadsheets, or asks someone technical to connect systems, you are adding work where automation should exist.

With the right WiFi marketing setup, every opted-in guest can move from your venue’s sign-in page into Klaviyo automatically. Their email is auto-verified, the profile stays clean, and your first welcome email can send without manual list management.

This guide shows you how to build a straightforward welcome and review-request flow for a restaurant, café, hotel, or other hospitality venue.

Build the right foundation first

Before connecting anything, decide what information you actually need.

For most hospitality teams, the essentials are:

• Email address
• Marketing consent
• Venue or location
• Date and time of connection
• First-time or returning visitor status, where available

Avoid asking for too much. Every extra field can reduce sign-up completion.

Your guest WiFi splash page should be mobile-friendly, load quickly, and clearly explain why someone should provide their email. For example:

“Connect to our WiFi and receive updates, local recommendations, and occasional offers.”

The consent checkbox should be separate and clear. Connecting to WiFi and agreeing to marketing communications are not automatically the same thing.

Once a guest opts in, the email should be auto-verified before it reaches Klaviyo. That helps prevent typing mistakes, invalid addresses, and unnecessary bounces from damaging your list.

Step 1: Create a dedicated Klaviyo list

Start in Klaviyo by creating a dedicated list for guest WiFi subscribers.

Use a clear name such as:

• Guest WiFi Opt-ins
• Hospitality Subscribers
• Restaurant WiFi Subscribers
• Hotel Guest Marketing List

A dedicated list gives you control over your automation. It also makes it easier to see which contacts came through your venue rather than through a website form, booking engine, or another channel.

Klaviyo supports list-triggered flows, meaning someone can enter a flow when they are added to a specific list. Its getting started guide for flows explains how list triggers, filters, delays, and messages work together.

If your list uses double opt-in, confirm how that process affects timing. A guest may need to confirm their subscription before they are added to the list and enter the welcome flow. That is normal, but you should test it before going live.

Step 2: Connect guest WiFi to Klaviyo

Now connect your WiFi marketing platform to Klaviyo.

With Fydelia, your team can connect guest WiFi email capture to your marketing stack without replacing existing WiFi hardware or building a custom integration. The connection sends opted-in guest data to the correct Klaviyo list automatically.

You should map the following fields where available:

• Email address
• Consent status
• Venue or location
• Connection timestamp
• Visit count or visitor type
• Source, such as guest WiFi

The most important rule is simple: only guests who have given marketing consent should enter your marketing list or flow.

There is no reason to export a spreadsheet, clean it by hand, and upload it every week. That creates delays and increases the chance of duplicate or inaccurate records.

Instead, test the connection with one real guest profile:

1. Open your splash page on a phone.
2. Enter a test email address.
3. Accept the marketing consent option.
4. Complete the WiFi connection.
5. Check that the profile appears in the correct Klaviyo list.
6. Confirm that the email is verified and the source data is present.

You can read more about connecting guest data to email automation in this guide to using WiFi data with Klaviyo.

Step 3: Create your welcome flow

Your first welcome email should arrive while the guest still remembers the visit.

In Klaviyo:

1. Go to Flows.
2. Create a new flow.
3. Select Added to list as the trigger.
4. Choose your guest WiFi subscriber list.
5. Add an email directly after the trigger.
6. Customize the message.
7. Add a delay before any follow-up email.
8. Test the flow before setting it live.

Klaviyo also provides a welcome series guide with instructions for using a list-triggered flow.

Email 1: Welcome and give immediate value

Send this message immediately after the guest enters the list.

Keep it short. Thank them for visiting and give them something useful.

For a restaurant or café, that could include:

• A link to the menu
• Opening hours
• Upcoming events
• A return-visit offer
• A recommendation for a nearby attraction

For a hotel, it could include:

• Breakfast or spa information
• Local recommendations
• Direct booking benefits
• An invitation to join your loyalty programme
• A link to contact reception

Do not make the first email feel like a catalogue. The goal is to confirm the relationship and make the next interaction easy.

Email 2: Encourage the next visit

Add a delay of two or three days before the next message.

This email can introduce a reason to return. Use the information captured from guest WiFi to make it more relevant:

• Location-specific offers
• Seasonal menus
• Local events
• Loyalty benefits
• A direct booking reminder

If you operate multiple venues, segment by location so guests receive information about the place they actually visited.

You can also add a conditional split for first-time and returning visitors, if your setup passes that information into Klaviyo. A first-time guest may need an introduction. A frequent guest may respond better to recognition or an exclusive benefit.

Step 4: Add the review request

Reviews are most useful when the experience is still fresh.

For a simple, no-developer setup, add the review request after a delay in the same flow:

1. Add a time delay after the welcome email.
2. Set the delay to 24–48 hours.
3. Add a review-request email.
4. Include the correct review link for the venue.
5. Add a suppression rule so the message is not repeatedly sent to the same guest.

This timing gives the guest space to leave your venue while keeping the visit recent.

Your review email should be direct and neutral:

“Thanks for visiting us. If you have a moment, we would love to hear about your experience.”

Include one clear call to action. If you use Google or Tripadvisor, link to the appropriate review page. You can also include a separate feedback route for guests who want to contact your team privately.

Do not promise a reward for a positive review or pressure guests to leave only favourable feedback. Ask for honest feedback and make the process simple.

For more ideas, see Fydelia’s guide to turning happy guests into more reviews.

Step 5: Prevent duplicate and poorly timed messages

A clean flow needs sensible controls.

Add filters or suppression rules to help you:

• Send the welcome message only once
• Avoid contacting unsubscribed profiles
• Exclude guests who are already in another relevant flow
• Prevent multiple review requests for the same visit
• Separate different venues or customer groups

Klaviyo checks flow filters when people enter a flow and can check profile conditions again before later messages are sent. Its documentation explains how flow triggers and filters work.

One important limitation is that a list-triggered welcome flow is generally designed for a subscriber’s first entry. That makes it ideal for a first welcome email, but not always suitable for sending a new review request after every future visit.

If you want recurring post-visit automation, use a visit or checkout event if your connected systems support it. If not, start with a one-time welcome and review sequence. It is better to send one relevant request than several poorly timed ones.

Step 6: Test the complete journey

Before switching your flow live, run the entire process as a guest.

Check:

• Does the splash page work on iPhone and Android?
• Is the consent language clear?
• Does the email arrive in Klaviyo?
• Is the address auto-verified?
• Does the profile enter the correct list?
• Does the welcome email arrive at the expected time?
• Does the review email wait 24–48 hours?
• Does every link open correctly on mobile?
• Are unsubscribed contacts excluded?

Start your flow in draft or manual mode while testing. Klaviyo supports draft, manual, and live statuses, so you can review messages before they send automatically.

Once everything works, set the messages live and monitor the results.

Track:

• Email delivery rate
• Open rate
• Click-through rate
• Review link clicks
• Unsubscribe rate
• Repeat visits or bookings
• Performance by venue

Clean email data matters here. Auto-verified addresses help protect deliverability, while accurate venue and visit information helps you understand which experiences generate the strongest engagement.

Turn your WiFi into a loyalty channel

Your guest WiFi should do more than provide internet access.

It can become the first step in a loyalty journey:

1. A guest connects.
2. They provide consent.
3. Their email is verified automatically.
4. Klaviyo adds them to the right list.
5. A welcome message sends immediately.
6. A follow-up encourages a return visit.
7. A review request arrives at the right time.

That is the practical value of connecting WiFi marketing with hospitality and loyalty technology. You capture useful first-party data without adding manual work for your team.

Ready to connect your guest WiFi with Klaviyo? Explore Fydelia or book a demo and turn every venue connection into a smarter customer relationship.