“Do you want to receive marketing promotions?”
To a guest who just wants to connect to your WiFi, this standard opt-in question often results in a quick “no.” Why? Because you haven’t given them a compelling reason to say “yes.”
Fydelia’s AdCards feature is designed to solve this exact problem. It’s a powerful tool that allows you to visually demonstrate the value of your marketing communications before asking for that crucial opt-in, dramatically increasing engagement and consent rates.
With AdCards, you can display vibrant, appealing promotional cards to guests as part of the WiFi login journey. Showcase your tempting “2-for-1 Burger Tuesdays,” advertise your upcoming live music night, or promote a seasonal prize draw.
By presenting a tangible benefit, you transform the opt-in from a vague request into a clear and attractive value exchange. Guests who understand why you’re asking are far more likely to engage with your offers and trust your brand.
AdCards are designed to significantly enhance your marketing efforts. They’ll help you boost opt-in rates by providing guests with a clear and compelling reason to subscribe to your marketing list. This, in turn, will increase offer engagement, driving immediate interest and uptake of your key promotions. Ultimately, by being transparent about the valuable content you plan to send, AdCards will help you build guest trust.
What about guests who decline your general marketing? Don’t lose them forever. AdCards enables Micro Opt-ins, a savvy way to keep the conversation going.
Even if a guest opts-out of your main marketing list, you can present them with a specific, highly relevant AdCard. For instance: “Want to be notified about our monthly quiz night?” or “Opt-in to receive a special birthday offer.”
This targeted approach allows you to capture interest for specific events or services, giving you a valuable, GDPR-compliant way to stay in touch with a wider segment of your audience.
Your offers change, and so should your AdCards. Our powerful Scheduling tool gives you full control over when specific cards are displayed.
Time of Day: Show a “Morning Coffee & Croissant” deal from 7 AM to 11 AM, and a “Happy Hour Cocktails” card in the evening.
Day of Week: Promote your “Weekend Brunch Special” only on Fridays and Saturdays.
Date Ranges: Schedule cards for specific seasonal campaigns like Christmas, Valentine’s Day, or a summer festival.
This ensures your message is always timely, relevant, and perfectly aligned with your business operations, maximizing its impact on every guest.
With Fydelia’s AdCards, you can turn your guest WiFi portal into a dynamic, revenue-generating marketing tool. Stop just asking for permission and start giving your guests a reason to connect.
