Hospitality Customer Relationship Management (CRM) systems are essential tools for hospitality companies to manage their relationships with guests and provide a personalized and exceptional experience. The specific features that hospitality companies love the most can vary depending on their individual needs and preferences. However, some common features that are often highly valued by hospitality companies include:
- Guest Profile Management: Hospitality CRMs allow companies to create and maintain comprehensive guest profiles, including personal preferences, past stay history, and special requests. This information is crucial for delivering personalised services and creating experiences to surprise and delight guests.
- Analytics and Reporting: Robust reporting and analytics tools are highly valued by hospitality companies. They allow businesses to gain insights into guest behaviour, track key performance indicators, and make data-driven decisions to improve operations, pricing, and guest satisfaction.
- Communication and Marketing Tools: Hospitality CRMs often come with built-in communication and marketing features that allow companies to send personalised messages and offers to segmented guest lists. This can include email marketing, automated messaging, and segmentation capabilities, which enable hotels to engage with guests before, during, and after their stay, enhancing customer loyalty and driving repeat bookings.
All of these features are dependent on data sources such as Guest WiFi. Fydelia will constantly interact with your CRM to fill guest profiles, inform on return visits and behaviours, enabling targeted communication to:
- Get feedback from the customer
- Make them feel special
- Make them come back again!
BOOK A DEMO now and we’ll show you how to ramp up your CRM and, consequently, your revenues!