An interview with… Josh Catton Manager, Seaview Self Catering Holidayswww.seaview-holidays.co.uk Background Fydelia provided the WiFi Pass (free and paid access) solution to EnGenius Networks, who installed the network infrastructure at the site during the summer of 2020. Why did you leave your current provider? Previous provider was expensive and the circuit speeds were very slow. Too slow to offer Wi-Fi across 41 properties. Long-term, cost saving measure by investing in VoIP phones which needed a […]
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Yearly Archives: 2020
Case Study: Great Northern Group
An interview with… Ash Dilks Marketing ManagerGreat Northern Group Why did you leave your current provider? We needed something more dynamic, and something that talked to the additional channels within our digital marketing strategy. The feature to generate Facebook audiences is gold dust to us. The ability to target people, via Facebook ads, who have physically visited our restaurants and used the wifi is highly valuable. Did giving you free service until your contract ran […]
Instant Provisioning with PlasmaCloud- A world first
In late 2019 Fydelia embarked on a rather different approach to Guest WiFi installations. It all began at the 2019 Restaurant and Bar Tech show in London when we met Marek Linder, the CEO of Plasma Cloud. Marek’s vision was unique – to provide a marketplace of applications from within their Plasma Cloud network controller, where you could purchase subscriptions to network-related services right there in the portal. To understand how unique this proposition was, […]
Marketing Automation is the key
No doubt you already have some kind of WiFi solution and probably spend time segmenting the marketing data you get. DotMailer, Mailchimp, they are all great but fairly demanding in terms of getting it all set up. You have a large email database, but which of them are your frequent visitors? Which customers haven’t you seen lately? Do they have birthdays coming up? That’s a lot of analysis and your marketing team could definitely use […]
Restaurant WiFi – Getting the right balance
The bars and cafes in the busy thoroughfare of Alicante, my home town, are not usually complete without a noisy game of dominos slammed out by old men (who could easily pass for Jack Lemon or Walther Matthau), or gigawatt lighting that surely makes the upstairs apartment floor glow. But aside from that, which you can kind of tune out from, there’ll likely be a TV up high in the corner of the bar with […]